GT : Gold Top Gin
Branding | Concept | Marketing | Animation | Print | Digital | Packaging | BrandOpus Chrysalis 2021 Runner up! (woo)
The brief was to create a new alcohol brand with a distinctive & compelling sustainability story at its heart.
I decided to take inspiration from milkmen, but with that classic martini addition... A twist! GT, the original Gold Top Gin. The gin has a ‘milkman’ twist and is actually made from expired milk and whey (lactose waste). This is one of the ways that the brand uses waste as a resource and gives it an afterlife. The circular approach for by-products and waste keeps things in a loop and out of landfill.
Orders are delivered on electric milk floats straight to your door. When you need a top up all you have to do is book a collection and the handy dandy ‘milkmen’ collect your empties and swap them for new ones.
