Glitch
Branding | Concept | Marketing | Animation | Print | Digital | Packaging | Photography | Bookbinding | Layout
The brief was to create a streetwear brand and develop a brand identity and lookbook that connects to the brand story.
Inspired by spending time at arcades and memories of arcade games glitching, the founders of Glitch decided to combine this with their love of fashion and create a streetwear brand. Glitch has a refreshing take on the fashion world and embraces the glitches in life, because you never know where it can take you.
I created a lookbook and branding that reflected the brand story. The design direction was inspired by arcade games and all the parts and elements of these games that we know and love!
For the actual lookbook I used lenticular printing so that on the cover the logo would actually move and glitch as you moved it. (Cool right?!)
